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Digital Campaign Performance Dashboard

Comprehensive Power BI dashboard monitoring multi-channel digital marketing campaigns with advanced KPI tracking and comparative performance analysis.

Role Marketing Analyst
Timeline 2024
Type Marketing Analytics
Marketing Dashboard

Overview

Designed a comprehensive Power BI dashboard to track and analyze digital marketing campaign performance across multiple channels. The dashboard consolidates key metrics including Spend, CPM, CTR, CPC, impressions, conversions, and conversion rates to support strategic marketing decisions.

The Challenge

  • Marketing data fragmented across different advertising platforms
  • Difficulty comparing performance across channels (Facebook, Google, LinkedIn)
  • Manual calculation of ROI and campaign efficiency metrics
  • No centralized view for identifying underperforming campaigns
  • Time-consuming report generation for stakeholders

Solution

  • Integrated data from multiple advertising platforms into single dashboard
  • Built KPI cards tracking Spend, Impressions, Clicks, Conversions, and Conversion Rate
  • Created channel comparison view with performance rankings
  • Implemented time-series analysis to identify trends and seasonality
  • Added campaign-level drill-down capability for detailed analysis
  • Developed automated alerts for campaigns exceeding budget or underperforming

Technologies Used

Power BI
DAX
Marketing Analytics
KPI Design
Data Modeling

Key Metrics Tracked

6 Core KPIs
3+ Channels
Real-time Updates

The dashboard enabled marketing teams to quickly identify which channels and campaigns delivered the best ROI. Comparative analysis revealed opportunities to reallocate budget from underperforming to high-performing campaigns, improving overall marketing efficiency.

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